5 Questions With… Mike Kruger
Mike Kruger is the Director of Digital Strategy at the United States Department of Commerce. He is responsible for the online presence of 12 bureaus as well...
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For many organisations, the Chief Digital Officer is a necessity
Most C-level executives don’t understand digital, not this generation of them anyway. The CDO may not be needed in 15 years’ time, but companies need them...
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Gartner Symposium/ITxpo 2013
At Gartner Symposium/ITxpo 2013, attendees will discover how to seize new opportunities, forge strategic partnerships to drive change and evolve to become...
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5 Questions With… Brent Turner
Brent Turner is the Chief Digital Officer for MIT's largest media brands and properties, where he's responsible for meeting the needs of the most demanding...
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10 brilliant digital marketing campaigns from McDonald’s
In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with...
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The 10 Traits of a Chief Digital Officer
Now, digital has arrived. It’s become the most strategic area of a company’s blueprint. And with that arrival, a new role has emerged, one that several...
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How Burberry is Doing Digital Marketing Differently
Burberry is harnessing ground-breaking marketing techniques to put it at the forefront of fashion, despite its traditional roots.
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A crucial new role in digital marketing
Marketing departments across various industries are depending on digital technology for managing content, reaching market segments, and conducting market...
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