5 Questions With…

7 Questions With… Christine Moorman of The Fuqua School of Business at Duke University

Christine Moorman, Fuqua School of Business

Christine Moorman is the Director of The CMO Survey and a senior member of the Marketing Area at The Fuqua School of Business at Duke University.

Read more

5 Questions With… Jessie Adcock of the City of Vancouver

Jessie Adcock

Jessie Adcock is the Chief Digital Officer for the City of Vancouver in British Columbia, Canada.

Read more

5 Questions With… Skip Besthoff of Inbound Writer

Skip Besthoff

Skip Besthoff is the CEO of InboundWriter, a content optimization app company competing in the marketing technology and automation category. He is also a Partner at Castile Ventures, an early stage venture capital firm.

Read more

5 Questions With… Ameeta Soni


Ameeta Soni is a veteran marketing executive with a unique combination of both large company and venture-backed start-up experience.

Read more

5 Questions With… Scott Kirsner of Innovation Leader

Scott Kirsner of The Boston Globe, Innovation Leader

Scott Kirsner is the Editor and Co-Founder at Innovation Leader, a research and information service focused on corporate innovation. He also is a columnist for the Boston Globe and Program Chair for the Nantucket Conference.

Read more

5 Questions With… Greg Stuart of the Mobile Marketing Association (MMA)


Greg Stuart is the Global CEO of the Mobile Marketing Association, the world’s leading global non-profit trade association with 800 member companies from 50 countries around the world. Greg also serves on the board of The Advertising Council and is the former CEO and President of the Interactive Advertising Bureau (IAB).

Read more

5 Questions With…Mike Kruger of the U.S. Department of Commerce (Part II)


Mike Kruger is the Director of Digital Engagement at the U.S. Department of Commerce, and a battle-tested internet professional, having held digitally-intensive positions in the U.S. federal government since 2008. We first interviewed him in July 2013, and circled around again with him this month to get his take on what he thinks about some of the most critical issues that digital professionals have to deal with in 2015 and beyond.

Read more

5 Questions with…Kelsey Recht of


Kelsey Recht is the CEO and Founder of, which she describes as “a cross between OpenTable and Salesforce”. Before becoming a digital entrepreneur, she held positions at Fidelity Investments, Sears, and

Read more

5 Questions With… Raimund Gross of SAP

Raimund Gross, SAP

Raimund Gross is a solutions architect and futurist at SAP. He will be a panelist at the Gilbane Conference in Boston on December 2nd, discussing Internet-of-Things trends.

Read more

5 Questions with… Michele Frost of Blackboard

Michele Frost, Blackboard

Michele is Director, Digital, Campaign Performance Center at Blackboard, an educational technology company. Prior to Blackboard, she helped Boston Children’s Hospital launch its digital transformation efforts and worked at Forrester Research on the digital and social teams.

Read more

5 Questions with… Todd Unger of Daily Racing Form

Chief Digital Officer Todd Unger | Daily Racing Form

Todd Unger is the Chief Digital Officer at Daily Racing Form, the authoritative source on thoroughbred horse racing since 1894.

Read more