Why the role of the chief digital officer shouldn’t exist in 10 years’ time

“There is perhaps no other role with as much of a fanfare in the 2015 world of business technology than the chief digital officer (CDO) job (aside from perhaps the ‘data scientist’) – so much so that those taking up CDO positions are raking in as much as £110,000 per annum, according to ReThink Recruitment.

And every organisation seems to be catching the ‘digital’ bug: from the likes of foreign currency exchange provider Travelex to Lastminute.com, and from local councils to heavyweight insurance firms (albeit RSA’s CDO Ian Hood left after only two months). Even the government has got in on the act – hiring its first ever CDO, Conall Bullock, to combine the previously separate duties of the CTO, CIO and CDO.”


Full Story (Source: Computing)

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