“Most corporate tasks have clearly identifiable owners who maintain accountability for those areas of the business. Have a problem employee? Confer with the HR manager. Accounts receivables lagging? See the controller. Network down? Talk to the CIO. It’s not that important who in particular is responsible for what, but rather that someone smart is accountable. However, that’s not always the case at many small and mid-sized businesses (SMBs) when it comes to the company website and Internet operations. And the result is usually an underperforming asset.”
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