The Emergence of Chief Digital Officers

“As social and other digital technologies shift responsibilities in the C-suite, businesses are creating a new position, the chief digital officer or CDO, to focus their digital strategy. This is the fifth and final piece in our series on how social business is changing power dynamics in the C-suite.

A new force is stepping into the C-suite — an upstart whose arrival signals how a company will manage social media and other digital technologies: the chief digital officer, or CDO.”

 

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