“It’s taken several years of testing and refinement, but the Fortune 500 have demonstrated that conducting business successfully online requires the blending of Internet specific planning, creative skills, and a complementary technology foundation. Visit the websites of some of the largest companies – WalMart, General Motors, Citibank – and you’ll experience a seamless experience between offline and online activities. And they’re continuing to make online investments with predictable and reliable ROI. Small and mid-sized businesses are getting better at ebusiness as well. Here are the key components to consider when formulating an effective Internet strategy.”
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