“Managers who use the Internet intelligently know that a company website is incredibly flexible. It is capable of wearing many hats: it’s an advertisement, a marketing brochure, a lead generator, a salesperson, an order-taker, a customer service department, a market research tool, a database, an HR manager, etc. Making it all work well, however, can be tricky. Here are ten of the most important issues to keep in mind.”
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