“One of the most attractive features of marketing and selling on the Internet is the ability to accurately measure performance. This includes monitoring website traffic, search engine referrals, email newsletter clicks, and the like. When e-business programs are measured and analyzed, and appropriate changes are made in response to the findings, online business programs can flourish. Over the past 12 months many of our clients have ramped up their e-business efforts and now use sophisticated analytics packages in pursuit of optimizing online investments.”
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