Chief Digital Officer Dinner Series, Washington D.C.: Finding the Value of Programmatic in Today’s Media Mix | Weighing the Pros & Cons of Custom Solutions

March 8th, 2017 | RPM Italian | Washington, D.C.
6:00pm – 9:00pm

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Speakers

 

andrea gilman

Andrea Gilman
Speaker

Senior Vice President, Innovation

mastercard logo

george corbin marriott

George Corbin
Speaker

Senior Vice President, Digital

marriott international logo

 

mike kruger

Mike Kruger
Speaker

Director of Communications

smart electric power alliance

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Hosts

Tim Bourgeois, Boston

Tim Bourgeois
Host

Executive Editor

Chief Digital Officer

alan osetek, digilant

Alan Osetek
Host

Global CEO

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Event Background

As the “always on” consumer increasingly becomes a reality — via computers, tablets, smartphones, and wearables — and marketing technology continuing to advance rapidly, the promise of programmatic marketing is closer than ever before. Indeed, some of the world’s largest brands have signaled their desire to have progammatic accounting for more than 50% all online media buying within just a few years time.

While the massive shift underway being driven by programmatic media buying makes it an exciting time to be a marketer, it also creates significant new challenges. During this executive roundtable, we’ll hear how senior marketing managers at some of the world’s most venerable brands are wrestling with this latest marketplace evolution. Specifically, the following issues will be discussed:

  • Programmatic trends and developments that are impacting the business today, versus those that are on the horizon
  • Advice for organizations that are just beginning to test programmatic techniques
  • How programmatic tactics are interfacing with social and search marketing efforts
  • The pros and cons associated with relying on programmatic partners versus relying on in-house expertise
  • The adoption of attribution modeling and its benefits and challenges

To request an invitation to this exclusive event, which is reserved for senior marketing and digital professionals, email tbourgeois@chiefdigitalofficer.net.

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About the Hosts & Sponsors

ChiefDigitalOfficer.net

ChiefDigitalOfficer.net is a global community of senior professionals whose responsibilities intersect strategy, marketing, technology and innovation. Located in the heart of the Innovation District in Downtown Boston, the organization hosts events, curates content, and facilitates connections for this unique group of digital practitioners. For more information, visit www.chiefdigitalofficer.net.

Digilant

Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data, empowering marketers with an actionable end-to-end data science solution. For more information, visit www.digilant.com.

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Venue: RPM Italian

rpm italian washington dc

650 K Street NW, Washington D.C. • 202-204-4480

Located in Washington, D.C.’s Mount Vernon neighborhood, RPM Italian is modern in approach and Italian in spirit and features a contemporary, chef­-driven menu with dishes meant to be shared. The sister restaurant to RPM Italian and RPM Steak in Chicago, this location marks the third collaboration between partners R.J., Jerrod and Molly Melman, acclaimed chef Doug Psaltis, and celebrity couple Bill & Giuliana Rancic. The menu highlights include more than a dozen fresh pastas made in house daily, slow­-roasted meats, wild fish and seafood, and celebrated Italian classics with an elevated twist.

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