New research suggests chief digital officers are no flash in the pan

The chief digital officer has often been described as a change agent, born out of the threat of digital disruption. The position was seen by many as ephemeral, but, according to new research by the International Data Corporation (IDC), these newly minted executives could become a permanent member of the C-suite.

“A couple of years ago, I would have told you the CDO was more fly-by-night — that we’d see them pop up for a couple of years and then fade away. But now that we’re seeing them run significant business units — the fact that they’re called a ‘CDO’ may change, but, ultimately, the role will remain the same,” said Gerry Murray, researcher and consultant at IDC and author of the recently published report “Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO.”

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