“Jason Falls, a local social-media expert who was president and owner of Social Media Explorer, has joined CafePress Inc.

Falls, who was named one of Louisville’s Forty Under 40 this year by Business First, will be the company’s vice president for digital strategy. He started at the company Monday.

Falls said he was contacted by Joe Schmidt, chief marketing officer at CafePress, several months ago about the possibility of joining the company.”

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