“For fast-growing companies, the Chief Digital Officer is emerging as the new “it” position. In fact, Gartner predicts that some 25 percent of businesses will have a CDO…. Often, it’s an almost organic development: Some 70 percent of CMOs say they already have a chief marketing technologist who reports to them, and they admit they’d be lost without this kind of support.

It may seem obvious that the rise of this new power position is all about the explosion in technology, as well as the ever more essential role digital plays in customers’ lives. But organizational experts say growing tensions in the C-suite are also driving the trend, as CMOs and CIOs clash more frequently about questions of turf, innovation and accountability.”

Full Story (Source: Wired)