How Under Armour Is Becoming a Tech Company

Under Armour (NYSE: UA ) has grown its market share by leaps and bounds in recent years to become the second-largest athletic apparel seller in the U.S. as of 2014, behind only Nike.

Even more exciting is the company’s continued evolution. With recent smartphone app purchases and upgrades, a push into smart apparel, and now a new digital headquarters in Austin, Texas, Under Armour is quickly becoming a technology company.”


Full Story (Source: The Motley Fool)

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