“Internet strategies are tricky to develop because the Web has become an important piece of so many areas across a company’s operations: marketing, sales, HR, finance, etc. As a result, crafting an online business plan requires a unique approach and input from an unusually large group of contributors from throughout the company.
Most successful small and mid-sized businesses (SMBs) conduct formal business planning at least once a year, often times in the form of an offsite meeting with key executives in attendance. These meetings provide the platform for the creation of a variety of business plans: corporate strategy, budgetary, marketing, sales, human resources, IT, etc.”
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