How CIOs Can Boost Their Businesses as Chief Digital Officers

“Roughly 20% of more than 2,000 CIOs Gartner surveyed last year say they also serve as their enterprise’s chief digital officer, an emerging role where CIOs are using mobile, analytics, social and cloud technologies to build digital commerce and channels. Success in this nascent role could also help CIOs secure more money to spend on technology investments, said Gartner Inc. analyst Mark McDonald.

CEOs, CFOs and COOs increasingly are turning to CIOs to find ways to harness technology to grow the business. And Mr. McDonald, who polled 2,053 CIOs from 41 countries from September to December, said CIOs are being assigned revenue targets associated with new services.”

 

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