The next big thing in tech could come from the unlikeliest of places: a pizza purveyor.

Domino’s took to tech early, introducing in 2008 the Pizza Tracker which marked its transition away from a pizza company that sold online to an e-commerce company that happens to sell pizza.

Today, more than half of Domino’s sales come through its digital channels and about half of those sales are coming through mobile channels with no sign of slowing.

Read Full Story (source; Ad Age)