“Technology often leads too much change, but with digital transformation the consumer, rather than the technology, is in the driver’s seat, and this matters. Digital transformation is forcing businesses of all stripes, even those that operate exclusively in the B2B market, to rethink what their customers value and how to meet those needs.
If you haven’t heard of it, digital transformation is the catchall phrase to describe the process that organizations undergo when they adopt digital technologies such as the Internet, mobile, and cloud computing. Using technology to deliver value to customers is nothing new. Ever since IBM developed the first mainframe, technology has been employed to deliver services and goods. What makes digital transformation so different is that rather than being technology driven, this phenomenon is largely driven by consumer trends.” (Forbes, reg req’d)
