“According to the Internet Advertising Bureau, spending on digital advertising in the U.S. has increased five-fold over the past decade, to more than $22 billion in 2009. While the internet’s role in both personal and business-related activities has exploded during this period, companies have been scrambling to integrate digital techniques into their marketing operations. And there seems to be no end in sight: to wit, online advertising during Q3 2010 registered its largest volume ever.”
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