“Blogs are everywhere. Indeed, as of the middle of June, 2006, Technorati—the generally accepted authority on blogs—reported tracking 44.4 million of them. But according to Fortune, only 5% of the large companies in the U.S. publish blogs, so what is their impact on corporate interactive strategies?
Blogs—short for weblogs—can be most simplistically described as personal online journals, which began to spring up with frequency about five years ago. Think about a blog as an individual’s own running editorial column that allows (and encourages) feedback and interaction from readers.”
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