The chief digital officer (CDO) is no longer an exotic, quixotic, flash-in-the-pan role. In some of the world’s leading brands, the CDO is now the general manager of a large digital business unit with significant revenue targets reporting to the CEO. This is one of the fascinating conclusions from IDC’s latest report on the CDO role based on interviews with CDOs from: Caterpillar, CVS Health, The Metropolitan Museum of Art, Meredith Corp., SAP Digital, Travelex, the U.S. Department of Commerce, and Under Armour.

Read Full Story (Source: Gerry Murray, IDC)