Everyone is talking about going ‘digital’ and capitalizing on the ‘Internet of Things’ (IoT). But most organizations have a hard time responding to both these trends because they lack an executive-level champion to guide their digital transformation process and determine how they take advantage of IoT opportunities.

As business-to-business (B2B) and business-to-consumer (B2C) interactions become more driven by online and other social media channels, a growing number of corporations are recognizing that they have to improve the quality of the digital experience they provide their customers. Creating a better digital experience can build a tighter bond with customers, reduce sales cycles and costs, reduce churn, and give corporations a competitive advantage.

Read Full Story (source; Datamation)