November 10th, 2016 | CraftBar New York | New York, NY
6:30PM – 9:30PM
Vice President Global Media,
As the “always on” consumer increasingly becomes a reality — via computers, tablets, smartphones, and wearables — and marketing technology continuing to advance rapidly, the promise of programmatic marketing is closer than ever before. Indeed, some of the world’s largest brands have signaled their desire to have progammatic accounting for more than 50% all online media buying within just a few years time.
While the massive shift underway being driven by programmatic media buying makes it an exciting time to be a marketer, it also creates significant new challenges. During this executive roundtable, we’ll hear how senior marketing managers at some of the world’s most venerable brands are wrestling with this latest marketplace evolution. Specifically, the following issues will be discussed:
- Programmatic trends and developments that are impacting the business today, versus those that are on the horizon
- Advice for organizations that are just beginning to test programmatic techniques
- How programmatic tactics are interfacing with social and search marketing efforts
- The pros and cons associated with relying on programmatic partners versus relying on in-house expertise
- The adoption of attribution modeling and its benefits and challenges
To request an invitation to this exclusive event, which is reserved for senior marketing and digital professionals at large corporations, email firstname.lastname@example.org.
About the Hosts & Sponsors
ChiefDigitalOfficer.net is a global community of senior professionals whose responsibilities intersect strategy, marketing, technology and innovation. Located in the heart of the Innovation District in Downtown Boston, the organization hosts events, curates content, and facilitates connections for this unique group of digital practitioners. For more information, visit www.chiefdigitalofficer.net.
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform includes a Data Management Platform (DMP), and connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. For more information, visit www.digilant.com.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. For more information, visit www.visualiq.com.
900 Broadway, New York, NY 10003 | 212.461.4300
At Craftbar, Tom Colicchio’s philosophy of simple food made with the finest ingredients is applied to casual dining. The menu, inspired by the nearby Greenmarket, changes daily featuring ingredients farmed, caught, raised, and produced locally. Favorites include marinated beets with goat cheese, raisins and pistachios; buttermilk fried chicken with anson mills grits, braised greens and cornbread; and the signature veal ricotta meatballs. Rounding out the Craftbar experience, a carefully-curated beverage list highlights small wine producers, seasonal cocktails, and craft beer.
Craftbar’s rustic and relaxed dining room, distinguished by original design details characteristic of historic pre-war buildings, lends itself equally to brunch, a quick lunch, full dinner, or a beer and bite at the bar during Happy Hour.
For more information, visit www.craftrestaurantsinc.com/craftbar-new-york/.