“A recent Gartner study in the US predicted that by 2015, 25 per cent of organisations will have a CDO and that the chief digital officer may be the most exciting strategic role in the decade ahead. While such statistics are often swept aside by Indian head honchos as a US reality, the wave may reach Indian shores faster than expected.

Though a relative late starter, digital has made swift inroads into the Indian marketplace. Brands are upping the ante on digital allocations. No Indian marketing head can have a conversation without talking about how serious they are about digital. They’ve even moved to saying ‘It’s not the wave of the future but what’s happening right now!’ which is an improvement.”

Full Story (Source: Economic Times)