Mark Lorion is the Chief Marketing Officer at Apperian. As CMO, Mark establishes and guides the company’s go-to-market strategy to continue moving Apperian and customers “up and to the right.” He ensures the customer’s voice is omnipresent and that every company message and interaction reflects the value that the company delivers to customers and partners.

Prior to Apperian, Mark was VP of Marketing at TIBCO Software, leading the marketing organization for the Spotfire Analytics Division, following its acquisition by TIBCO. The Spotfire platform was widely recognized as one of the most visionary and fastest growing analytics platforms in the marketplace. He also held leadership positions at PeerDirect and NuSphere (both acquired by Progress Software), iConverse, an early mobile application development platform, and Accenture.

Follow Mark on Twitter and LinkedIn.


Click here to check out Mark’s presentation: “Confessions of a CMO: 5 Things I Know Now I Wish I Knew Then”


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