Gerry Murray covers marketing automation and best practices for IDC’s CMO Advisory service. He focuses on the people, process, and technology issues necessary to optimize marketing operations and better align marketing and sales organizations. Gerry has 15 years of high technology marketing experience both as a researcher and practitioner.

Gerry spent the first half of his career at IDC advising executives from some of the world’s largest computer software and services providers on market strategy, competitive positioning, and channel management. He was the Director of Knowledge Management Technology and conducted research on a worldwide scale including: market sizing and forecasting, ROI models, case studies, multi-client studies, focus groups, and custom consulting projects.

Follow Gerry on Twitter and LinkedIn.

 

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