Everything is digital. Marketing and technology have collided and given birth to a generation of Chief Digital Officers. The ‘C’ now added to this digital role has catapulted the importance of a digital revolution within business and given it a voice and credibility in the boardroom. Businesses should be led by digital and the role of CDO is very much one of leadership.
“A CDO is supposed to be a Steve Jobs wannabe, someone who sees all the technology and business pieces on the table and puts together a transformational new product, service, or way of working.” – Dan Woods, Forbes