“The CMO asks for a drink. The bartender says, ‘Hmm, no, sorry, from the look of you, I don’t think you know how to hold your liquor.’

The CIO asks for a drink. The bartender replies, ‘I know you know how to drink, but sorry, you haven’t paid off your tab from all those drinks you bought over the past 10 years.’

The chief digital officer approaches the bar, but before he can ask, the bartender reaches over and high-fives him. ‘My main man,’ he greets him enthusiastically. ‘What do you want? It’s on the house!’”

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