“Pity the poor chief information officer. Having made it to the boardroom in many companies, CIOs now find their traditional control over IT spending threatened by chief marketing officers and – more recently – chief digital officers.

But they will have to get used to it. The internet has transformed customer-facing businesses, introducing new sales channels and enabling both marketing chiefs and the newfangled digital supremos to claim greater influence over technology budgets.”

Full Story (Source: Financial Times)