“America is clearly still in love with the Chief digital officer role. Since the title became fashionable, there have been more recruitment in the US than other countries. Recently in the last 30 days brands such as Axa insurance, McDonald’s and the city of Vancouver have all made appointments.

The appointments are taking place across all industries including sectors which have been slow to adopt new technology trends.While the profile of a typical chief digital officer will vary from sector to sector, your average CDO, will be an experienced business leader with digital skills and varied backgrounds in business and corporate development.”

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