“When it comes to interactive marketing data, there’s no shortage of studies and sources. Indeed, quite the contrary — most digital strategists struggle to make sense of all of the data they get bombarded with, and then try to figure out what’s relevant to their particular industry, product line, or situation.
However, it’s a necessary evil of the planning process – which, by definition, should rely on a combination of quantative and qualitative inputs. To that end, the following list serves up 10 of the most important metrics (or data categories) that should be top-of-mind with every digital strategist, and can serve as valuable reference points during digital strategy design initiatives.”
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