
“F+W Media, Inc. announced today that Teddy Goff, the digital director of President Barack Obama’s re-election campaign, will speak at the Company’s 2013 Digital Book World Conference & Expo on Wednesday, January 16 at the Hilton New York.
Sharing best practices from his management of the President’s digital media marketing campaign, Goff’s keynote presentation will address micro-targeting and social media marketing that can be utilized by publishers to increase awareness of and ultimately sell their content. Goff will also headline an additional breakout session where he will discuss the techniques utilized by the campaign in greater detail.”