LeAnna Carey is the founder of AuraViva, a mobile health and wellness application, and the Chief Digital Officer at InnovationExcellence.com, an innovation community with members from 175 countries.
Question 1: How do you define ‘digital strategy’?
“Digital strategy is a robust blueprint that continually drives integration and engagement through the leveraging of social networks and platforms. Digital strategy is not your momma’s marketing strategy; this space is getting ready to explode as the value of big data and social business translates into competitive advantage.”
Question 2: What is your favorite part about being a Chief Digital Officer?
“My favorite part about being a Chief Digital Officer is never knowing where the next digital innovation is coming from; successful CDOs need a huge comfort level working in the unknown.”
Question 3: What kind of mobile device(s) do you have, and what are your three favorite apps?
Mobile devices: iPhone, iPad
Apps: Pandora. DropBox, Fitbit
“I focus on apps that help me save time – when was the last time you spoke to someone and they did not mention time?”
Question 4: What made you decide to start hosting a BlogTalkRadio show where you interview innovators and entrepreneurs?
“First, I’ve always been fascinated with entrepreneurs and innovators. They are risk takers and have a strong sense of their destiny. When I ask my guests how they knew their idea would work, or how they decided on the perfect time to launch, they never disappoint. Their ability to wrap a story around their business/innovation journey is absolutely inspiring. Second, I think cross pollination is incredibly important – what we can learn by crossing industry segments is just invaluable. Finally, all of my guests are comfortable in their own skin and are the epitome of sensazione — so it’s always rewarding for me to do the interviews.”
Question 5: What advice do you have for aspiring digital professionals?
“Don’t get carried away with your own press: be objective, be intentional, and keep the big picture in your sights. The other thing is to use your voice for a greater good — be a part of something that is bigger than yourself.”