Eric Frankel is the CEO and Founder of AdGreets.
How do you define ‘digital strategy’?
Brand roadmap to utilize data and technology and “augmented” traditional media to deliver “smart” hyper-relevant digital advertising content, advertising and messages to engage and activate.
What kind of mobile device(s) do you have, and what are your three favorite apps?
iPhone 6 and iPad — Hotel Tonight, iTunes Store, and Uber.
What do you think of the emergence of the Chief Digital Officer role?
Extremely important and necessary, as traditional media (which is based on awareness) shifts to digital, which is focused on engagement and activation.
What advice do you have for aspiring digital professionals?
Digital and new tech world are exploding; opportunities should continue to increase over the next decade. Follow what you enjoy and are passionate about.
What three publications – in any format – do you read regularly?
1. The New York Times
2. The Wall Street Journal
3. The New York Post.