“No matter how you define it, ‘digital’ – as a category – is moving at breakneck speed, and is having a steadily deepening impact on your business. Your company’s website, online marketing, social media, content marketing, and cloud computing activities are likely up-and-running in some form or another, but unless you’re at Apple or Disney, these initiatives probably aren’t directly linked to corporate business strategies.
This disconnect doesn’t put your company in an exclusive category, but it does leave you vulnerable at the next board meeting, when a respected member asks, ‘How would you describe the company’s digital strategy?'”
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