June 4, 2014 | RPM Italian | Chicago, IL

Cocktails, Dinner & Discussion starting at: 6:30pm

Speakers

Britton Picciolini

Brad Keown

Abhishek Jadon

Panelist

Sr. Agency Business
Development Manager
Google

Panelist

Central Region Director
Twitter

Panelist

Senior Manager – Digital Marketing
PepsiCo – Gatorade

Tim Bourgeois

Alan Osetek

Ian Cross

Host
Executive Editor
ChiefDigitalOfficer.net

Host
Global President
Resolution Media

Moderator
Professor
Bentley University

Venue: RPM Italian

52 W Illinois St, Chicago, IL 60654 | 312-222-1888

Bill and Giuliana Rancic, Doug Psaltis, and RJ, Jerrod and Molly Melman bring a sophisticated and modern approach to Italian cuisine. Chef Psaltis creates an innovative menu that includes a number of dishes inspired by Giuliana’s own mom, “Mama DePandi,” who has become a well-known personality on the couple’s hit Style Network show, Giuliana & Bill.
 RPM’s menu features modern Italian cuisine with a nod to the classics. Visit RPMItalian.com for more information.

 

Event Background

While social media’s importance in virtually every marketer’s toolkit is increasing with each passing day, success has been elusive. Indeed, in a recent survey of 395 marketers and ebusiness executives by Forrester, the group reported that Facebook “creates less business value than any other digital marketing opportunity”, and only 55% of companies that market on Twitter say they’re “satisfied” with the business value they achieve.

In many ways, these findings should come as no surprise. Given the meteoric growth of social media as a category in recent years, it’s no wonder that executives are struggling to keep up on this dynamic sector of digital marketing and find the key to unlocking the value of social media. Though, as social media becomes increasingly linked to overall corporate performance, many marketing and non-marketing executives find themselves tasked with defining the path to success — and quickly.

During this executive roundtable session, Chief Digital Officer will assemble a group of experienced marketing professionals to explore the topic of ‘Social Media Strategy’, and discuss the issues from an executive-level perspective. Attendees will learn best practices from recognized experts, and share tales with like-minded colleagues in an intimate, low–pressure setting.

Contact Jen Simonson at jsimonson@chiefdigitalofficer.net or 617-314-6400 to get more information about this complimentary, invitation-only event.

 

About the Hosts

ChiefDigitalOfficer.net

ChiefDigitalOfficer.net is a growing community of professionals whose responsibilities intersect strategy, marketing, technology and innovation. Located in the heart of the Innovation District in Downtown Boston, the organization hosts events, curates content, and facilitates connections for this unique group of senior digital practitioners. For more information visit www.chiefdigitalofficer.net.

Resolution Media

Resolution Media, an Omnicom Media Group company, is one of the largest search agencies in the world. The company manages more than $1.2B in media investments, with more than 500 specialists in 60+ offices worldwide. Resolution’s international network delivers digitally-integrated, full-service solutions in the areas of search, social, local, mobile, behavioral and content marketing. For more information, visit www.ResolutionMedia.com.