April – June, 2014

About the Event Series

ChiefDigitalOfficer.net’s Executive Roundtables cater to the specific needs of senior digital professionals. The events feature interesting speakers and compelling content, and are held at top-notch venues. This event series, sponsored by Resolution, is scheduled for Spring 2014, and will be held in Charlotte, Los Angeles, New York and Chicago.

While social media’s importance in virtually every marketer’s toolkit is increasing with each passing day, success has been elusive. Indeed, in a recent survey of 395 marketers and ebusiness executives by Forrester, the group reported that Facebook “creates less business value than any other digital marketing opportunity”, and only 55% of companies that market on Twitter say they’re “satisfied” with the business value they achieve.

In many ways, these findings should come as no surprise. Given the meteoric growth of social media in recent years, it’s no wonder that executives are struggling to keep up on this dynamic sector of digital marketing and find the key to unlocking the value of social media. Though, as social media becomes increasingly linked to overall corporate performance, many marketing and non-marketing executives find themselves tasked with defining the path to success — and quickly.

During these executive roundtable sessions, ChiefDigitalOfficer.net will assemble a group of experienced marketing and ebusiness professionals to explore the topic of ‘Social Media Strategy’, and discuss the issues from an executive-level perspective. Attendees will learn best practices from recognized experts, and share tales with like-minded colleagues in an intimate, low–pressure setting.

Contact Jen Simonson at jsimonson@chiefdigitalofficer.net or 617-314-6400 to get more information about this complimentary, invitation-only event.